Impact Feature
Menstrual hygiene refers to the practices and measures taken to maintain cleanliness and health during menstruation. Menstrual hygiene is crucial for women and girls to ensure their comfort, dignity, and overall well-being. In recent years, the personal hygiene space has witnessed a significant shift with the emergence of innovative menstrual healthcare brands. These brands have been at the forefront of transforming the way menstruation is perceived and experienced. By addressing the unique needs and challenges of menstruating individuals, these companies are driving positive change and making a significant impact in the personal hygiene industry.
Here are some brands making impact in the personal hygiene space:
Avni
The start-up has developed environmentally friendly items like cotton disposable pads and reusable, organic sanitary pads. This company is revolutionizing how women experience their menstrual cycles. Women’s perceptions of safety are changing thanks to their awareness of goods, which are influenced by both modern science and Ayurveda. Sujata Pawar and Apurv Agarwal founded Avni in 2020, the startup has been named Avni, which means Earth as a symbolic womanly personification of the mother of all life which offers cutting-edge and environmentally friendly period care products like sanitary pads and panty liners. Their products are washable, reusable, and environmentally safe.
Sirona
Sirona is an FMCG brand that is striving to create a better tomorrow with its range of innovative products for accessible and holistic intimate and menstrual health of all women across the country. At Sirona, they are committed to creating innovative products that solve unaddressed feminine hygiene issues from Puberty to Menopause. What makes them unique is that they drive conversations that question the cultural construct around feminine hygiene, to ensure women make informed decisions for their holistic wellbeing. The Sirona Hygiene Foundation provides underprivileged women with period and intimate care products and educates them regarding menstrual health and hygiene, thereby empowering women at the grass-root level.
Sanfe
India’s revolutionary feminine hygiene and period care brand, Sanfe strives to make the world a better world for women. Adorning deep-rooted values, the brand creates a safe haven for females whilst creating comfortable, rash-free, organic and environment-friendly safe products. The brand has on offer groundbreaking products such as Period Care products such as reusable sanitary pads, menstrual cups, tampons and more, Intimate Care products like intimate deodorant, intimate scrubs and washes, a medicated menstrual cup wash etc, Personal Hygiene products: stand and pee kits, toilet seat covers, face razors etc. Launched by two IIT Delhi graduates Archit Agarwal and Harry Sehrawat. Used and loved by 4 million Indian women, the brand is cruelty-free ( housing a team of animal lovers), dermatologically tested, 100% natural, gynaecologist approved, chemical-free and curated for all skin types.
Nua
Nua was born with the aim of offering uncomplicated, clean and holistic care through a wellness platform that has great products. With Nua, women can enjoy recurring doorstep deliveries of sanitary pads and other healthcare products at their chosen frequency, buy products on their terms, and be a part of a deeply engaged online community. The company also focuses on challenging taboos around menstruation by leveraging its vibrant online community and customers of over 4 lakh women. Nua products have it all – toxin-free, 100% safe ingredients, designs suited to one’s life.
Lemme Be
Lemme Be is a health & wellness brand that provides an honest and free choice to all menstruators to have comfortable and safe periods. It caters to the generation of teen menstruators who are aware of their rights and never back down without a fight. What makes them unique Lemme be is a period care brand for Gen Z and young millennials. They focus on the variety and individuality of every product as per the needs of both young and adult menstruators. As compared to the conventional products available in the market, Lemme Be curates a special range of products that vary in size, they are elongated with increased capacity & absorbency. They are organic, sustainable, and affordable. Products like menstrual pads, tampons, and pantyliners are made with GOTS certified 100% organically certified cotton and they ensure smooth, rash & stain-free periods.
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